UTILIZATION OF DIGITAL MEDIA AS A BRANDING DEVELOPMENT STRATEGY TO OPTIMIZE THE IDENTITY OF MSMES IN SUKRA VILLAGE

• Intan Lestari

  Institute Studi Islam Al-Amin Indramayu

  Penulis

• Wafiq Azizah

  Institut Studi Islam Al-Amin Indramayu

  Penulis

• Johar Makmun

  Institut Studi Islam Al-Amin Indramayu

  Penulis

• Gilang Ramadhan

  Institut Studi Islam Al-Amin Indramayu

  Penulis

• Ibrahim Al Ghozi

  STKIP Al-Amin Indramayu

  Penulis

• Siti Mutia Zulfa

  Penulis

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the local economy, particularly in rural communities. However, some MSME owners still have limited use of digital technology, especially for introducing their businesses and promoting their products to the wider community. Through the Community Service Program (KKN), students sought to assist MSME owners in Sukra Village, Kedongdong Block, in utilizing digital media to strengthen business identity and promotional activities. The activity began with direct observation and identification of the needs of each MSME. This was followed by assistance in developing promotional materials. One of the activities involved designing banners using the Canva application. The banners contained business names, product information, and visual elements adapted to the characteristics of each business so that they could be more easily recognized by the community. Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the local economy, particularly in rural communities. However, some MSME owners still have limited use of digital technology, especially for introducing their businesses and promoting their products to the wider community. Through the Community Service Program (KKN), students sought to assist MSME owners in Sukra Village, Kedongdong Block, in utilizing digital media to strengthen business identity and promotional activities. The activity began with direct observation and identification of the needs of each MSME. This was followed by assistance in developing promotional materials. One of the activities involved designing banners using the Canva application. The banners contained business names, product information, and visual elements adapted to the characteristics of each business so that they could be more easily recognized by the community. The results showed that the use of digital media helped MSME owners create promotional materials that were more organized, informative, and consistent with their business identities. In addition to supporting promotional activities, this program also increased MSME owners' understanding of the importance of having a clear business identity. Therefore, the use of digital media is expected to be developed further to help MSMEs in Sukra Village, Kedondong Block, introduce and market their products more effectively.

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